Specific Service Signing Program (LOGO)

lWhat is the Specific Service Signing program?
The program is intended to provide for the display of specific service signs within the rights-of-way of Interstate (and other selected) highways.

The signs adequately inform motorists on such highways of fuel, food, lodging, camping and/or attraction services by means of product or business identification symbols, signs and/or trademarks.

To qualify for erection of a "GAS" business logo on a specific service sign a business must meet the following conditions:

  1. Located no more than 2 miles from the Interstate (or other selected) highway via an all weather road.
  2. Appropriate licensing as required by law.
  3. Vehicle services of gas, oil, and tire air.
  4. Rest room facilities and state, county and/or local government approved drinking water available for public use.
  5. Year round operation at least sixteen (16) continuous hours per day, seven (7) days a week.
  6. Public Telephone.
  7. An on premise attendant to collect monies and/or make change. However, this section does not preclude the use of automatic collection fuel pumps.

To qualify for erection of a “FOOD” business logo on a specific service sign a business must meet the following conditions:

  1. Located no more than 2 miles from the Interstate (or other selected) highway via an all weather road.
  2. Appropriate licensing as required by law and a permit to operate issued by the State Health Department as well as compliance with all local ordinances governing the provision of food to the public.
  3. Year round operation at least twelve (12) continuous hours per day, minimum six (6) days a week, to serve at least two (2) meals per day (Sandwich type entrees may be considered meals under this section).
  4. seating for at least twenty (10) persons.
  5. Rest room facilities available and suitable for public use.
  6. Public telephone.

To qualify for erection of a "LODGING" business logo on a specific service sign a business must meet the following conditions:

  1. Located not more than 3.5 miles from the Interstate (or other selected) highway via an all weather road.
  2. Appropriate licensing as required by law and a permit to operate issued by the State Health Department.
  3. Year round operation.
  4. Adequate sleeping accommodations consisting of a minimum of ten
  5. (10) units available and suitable for public occupancy.
  6. Off-street vehicle parking spaces for each lodging room for rent.
  7. Public telephone.

To qualify for erection of a "CAMPING" business logo on a specific service sign a business must meet the following conditions:

  1. Located not more than 6 miles from the Interstate (or other selected) highway via an all weather road.
  2. Appropriate licensing as required by law including compliance with all state, county, and local health and sanitation codes. Provision of adequate water and sewer systems which have been duly inspected and approved by the appropriate health authority with documented evidence of such inspection and approval.
  3. A minimum of ten (10) camp sites with full backup accommodations for all types of travel trailers, tents and other camping vehicles.
  4. Adequate parking accommodations for each camp site available for rent.
  5. Continuous operation, seven days a week during the business season.
  6. Public telephone.
  7. Removal or masking of the business logo by the Department during off-seasons if operated on a seasonal basis

To qualify for erection of an "ATTRACTION" business logo on a Specific Service Sign a facility must meet the following conditions:

  1. Located not more than 15 miles from the Interstate (or other selected) highway via an all weather road.
  2. Continuous operation at least eight (8) hours per day, six (6) days per week or forty-eight (48) hours per week. Seasonal operation of one-hundred (100) days per year, six (6) hours per day, will be considered continuous operation. Masking is required for seasonal operation unless specified otherwise herein.
  3. Attendants and/or tour conductor on site during operating hours.
  4. Restroom facilities available and suitable for public use.
  5. Drinking water available and suitable for public use.
  6. Public telephone.
  7. Adequate parking to accommodate the facility's traffic with a minimum of ten (10) spaces. Must be an activity or location that is one (1) or more of the following categories:
    (1) Natural Beauty/Phenomena
    1. A natural phenomenon is limited to features created by nature. Examples include but are not limited to unusual rock formations, caves, fossil beds, and waterfalls.
    2. Areas of natural or scenic beauty that are of outstanding interest to the general public including State or National Parks, wilderness areas, mountain ranges, bays, lakes, rivers, canyons, and similar areas.
    (2) Historic Site
    1. A historic site is limited to a structure or site that is of definite historical significance as determined by the Alabama Historical Commission and/or listed in the National Register of Historical Places. The site must be of State and/or National significance. It must be opened to the public for regularly scheduled daily tours. Self-guided tours are permissible if attendants are on site.
    (3) Cultural Site/Museum
    1. A cultural site is limited to any facility for the performing arts, exhibits, or concerts that is open to all age groups.
    2. A museum is limited to a facility, open to the public at least one hundred (100) days per year, in which works of artistic, historical, or scientific value are cared for and exhibited to the public.
    (4) Educational Site
    1. Zoological or Botanical Park - A facility in which living animals, insects, or plants are kept and exhibited to the public.
    2. Winery or Brewery – A licensed site which produces a minimum of five hundred (500) gallons of wind and/or beer per year, produced commercially packaged for off-premise sales. Open to public for tours a minimum of three hundred twenty (320) hours per year and provides an educational format for informing visitors about wine and beer processing.
    3. Facility Tour Location – A facility such as a factory, institution, or plant, which conducts regularly, scheduled daily public tours year-round.
    4. Science Centers offering a state-of-the-art learning environment such as quality educational programs, hands-on type exhibits, theater presentations, etc., which is open to all age groups.
    (5) Recreation Site
    1. Recreational Area – An area that offers four (4) or more of the following activities: Cycling, boating, camping, fishing, hiking, skating, picnicking, swimming, field sports, horseback riding, rock climbing.
    2. Amusement Park – A permanent area which is open to the general public for three (3) or more of the following activities: Picnicking, water activities, entertainment rides, live shows, food services, etc., in operation more than three (3) months per year.
    3. Golf Course – A facility open to the public and offering at least nine (9) holes of play. Miniature golf courses, driving ranges, chip-and-putt courses, and indoor golf shall not be eligible.
    4. Arena – A stadium, sports complex, auditorium, fairground, or civic or convention center which has a capacity of at least five thousand (5,000) seats and is holding events on at least twenty-eight (28) days of the year.

Attractions that do not qualify under any category (more info)

  1. Flea Markets, Trade Days, Junkyards, Yard Sales, Etc.
  2. Primary Retail Center, Outlet Malls, Shopping Centers, Etc.
  3. Any facility or site currently signed as a Supplemental Guide Sign Location (See MUTCD Sec. 2E ).
  4. Any facility which is not open to the traveling public or motorists per On-Demand basis. (On-Demand basis shall be the non-reservation accommodation of drop-in visitors. Exceptions are scheduled tours/ showings, tee times, etc).

NOTE: For non-profit Attractions participating in the Specific Service Signing Program, the Alabama Department of Transportation will waive one-half (1/2) of the amount of the annual fees.


Region/Area LOGO Contacts
North Region,
Guntersville Area
Mr. Matt Johnson
23445 Highway 431, North
P.O. Box 550
Guntersville, AL 35976
Telephone: 256.571.7302 johnsonmatt@dot.state.al.us
North Region,
Tuscumbia Area
Ms. Julia Sandlin
295 Highway 20 East
Tuscumbia, AL 35674

Telephone: 256.389.1412 Fax: 256.389.9602 sandlinj@dot.state.al.us
East Central Region,
Birmingham Area
Ms. Alacyia Hall
1020 Bankhead Highway
P.O. Box 2745
Birmingham, AL 35202
Telephone: 205.581.5647 Fax: 205.254.3199 hallal@dot.state.al.us
East Central Region,
Alex City Area
Mr. Ashton Herrington
Highway 280
P.O. Box 1179
Alexander City, AL 35011
Telephone: 256.234.4265 Fax: 256.234.3474 herringtona@dot.state.al.us
Southeast Region,
Montgomery Area
Mr. Clay Lehmann
1525 Coliseum Boulevard
P.O. Box 8008
Montgomery, AL 36110
Telephone: 334.241.8590 lehmannw@dot.state.al.us
Southwest Region,
Mobile Area
Candace Prine
1701 North Beltline Hwy.
Mobile, AL 36618

Telephone: 251.470.8321 Fax: 251.479.7739 prinec@dot.state.al.us
West Central Region,
Tuscaloosa Area
Ms. Susan Canaday
2715 East Skyland Boulevard
Tuscaloosa, AL 35405
Telephone: 205.554.3257 Fax: 205.556.0900 canadays@dot.state.al.us
West Central Region,
Fayette Area
Ms. Kaitlyn Morgan
399 25th Street NE
Fayette, AL 35555
Telephone: 205.932.7560 morganka@dot.state.al.us

TYPE SIZE FEE
Mainline 48" x 36" $450.00 each
Ramp 24" x 18" $250.00 each
Trailblazer 24" x 18" $100.00 each
RV Friendly Symbol n/a $300.00 (one time fee)
Seasonal Masking n/a $150.00 annually

For questions pertaining to the Specific Service Signing Program (LOGO) see above for the Region/Area LOGO Contacts tab.